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New Industry-Wide Coalition Is Launched "To make the NWA"...The National Wellness Association Will Become The Focus of a Multi-Year Education Campaign. Los Angeles, CA; November 13, 2002- A coalition of suppliers, manufacturers and retailers of dietary supplement products and trade and educational organizations today announced the creation of a broad-based industry alliance to educate Americans about the health benefits of vitamins, minerals, herbs and specialty supplements. NWA is a first of its kind: the first internationally-wide coalition committed to empowering consumers with the wealth of knowledge about the Dietary Supplement Health and Education Act (DSHEA). Enacted in 1994, DSHEA not only gives consumers greater access to supplements but encourages manufacturers and retailers to provide meaningful information about the health benefits and responsible use of these products. Ensuring that consumers, the media, health professionals, and policy makers have the complete facts about dietary supplements is the mission of the NWA. "Seven years after the DSHEA act, there is a enormous information gap about the health benefits of dietary supplements," said Brian Yusem, president of Delta Body Systems, and acting chairman of the newly created NWA. "Only by joining forces and leveraging the expertise and experience of a wide range of companies and organizations will the industry begin the process of providing consumers, health professionals and policy makers with the latest science-based information about the health benefits and effectiveness of our products." The National Wellness Association aims to develop consistent and memorable messages and to sponsor a multi-year public education campaign to the public. The campaign, which will be launched in 2003, and will put a positive face on the industry and its products through new information that gives consumers the latest facts about the health benefits and proper use of dietary supplements. The NWA steering committee includes over two dozen organizations and numerous individuals experts are supporting the NWA effort, participation continues to grow and fundraising efforts are ongoing. To design and implement the campaign, NWA also announced that it has retained Shadorf and Grey, Inc., a leading public relations firm. The agency has extensive experience in designing and executing consumer education programs. The members of NWA expressed optimism today that this landmark, cooperative industry alliance will marshal the resources and creative thinking needed to jumpstart the education process, thereby creating a positive environment for the industry to increase public confidence in supplement products. "The major strength of this new alliance is the collective expertise of all stakeholders that have now come together to ensure that American consumers have meaningful information about the benefits of dietary supplements," said Jonathan Barash, executive director of the National Wellness Association and COO of DBS Laboratories . "Through the NWA, the industry will have the focus and the commitment to make a difference." |
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